About
Journalist, Producer, Presenter
About Lori
Lori is a well-respected multimedia journalist across the south of Scotland and Cumbria, where she has appeared on-screen as a reporter for ITV and BBC for 15 years. Her enthusiasm and passion for rural affairs, tourism, farming and outdoor pursuits comes across in all of her work. She is very well connected across the region and further afield, with key contacts in Edinburgh, Glasgow and the highlands.
Comfortable on either side of the camera, Lori is a competent reporter, producer, self-shooter and editor, creating content across multimedia platforms for businesses and organisations across Scotland and northern England.
When it comes to hosting and public speaking, Lori ensures that your event is in safe hands. Her ability to thrive when working under pressure means that she approaches her work in a calm and collected manner, whilst exuding a positive attitude. Her ability to settle the nerves of others around her is often reassuring for event organisers and businesses.
Lori enjoys injecting her own personality into the event, by working with organisers to find a way of adding something a little extra to lift the scripting and captivate the audience.
Media Work
Lori has built her career around finding and delivering original journalism, often in fast-moving and challenging circumstances. Having covered major breaking news, elections and referendums, Lori is comfortable reacting to the demands of the news day, whether pursuing a developing story or reporting live from location or the studio.
As en experienced reporter, Lori has produced numerous half-hour documentaries, working from the ideas conception stage through to scripting, directing, presenting and voicing the programmes. Her ability to put interviewees at ease allows her to gain the very best from her contributors.
From reporting on the World Rally Championship in Finland for ITV, to interviewing Sir Jackie Stewart at his home in Geneva, Switzerland, Lori ensures that her friendly demeanour and professionalism are lasting impressions for every client.
Working with clients to help them gain positive media exposure is a rewarding part of any media management for Lori. She has successfully gained coverage for clients across multiple television and radio productions, programmes and publications, including BBC, Netflix, ITV, The Daily Record, The Herald, Global Radio, Greatest Hits and Capital FM.
Award Winning
During her time as sole curator of the ITV Border news website and social media accounts, Lori helped to drastically grow the channel’s digital audience through both the website and social media channels. Her forethought in creating a dedicated reporter Facebook profile was the first of its kind within the news organisation, which was then rolled-out nationally.
Lori won two prestigious ITV Awards for curating the website and for breaking news stories online. She has a passion for digital-first storytelling, and is able to help clients to grow their business through developing their online presence and digital engagement.
Photo Credit – Phil Wilkinson | SSDA
The Day to Day
Lori is trusted to organise, co-ordinate and manage key projects for private clients, ensuring that their business goals are reached on time and within budget- whilst both distributing and attracting positive PR campaigns.
When she’s not working, Lori enjoys horse-riding, travelling and spending time with her family. She volunteers on a number of Boards and is passionate about supporting all things local and sustainable.
